Selling a property is quite a different experience from buying one. There are 5 stages to consider that can mean the difference between a premium sale price and an average one.
Overall Timeline
Below is the overall timeline, important steps and key considerations to keep in mind when preparing to sell your home. It's important to take note of where the agent is engaged. Doing that too early can be a very costly mistake.
THE 5 Stages
1. PLANNING
Weeks 1-2
During this stage, together, we will explore your needs, possible solutions, determine what changes are required to the property, and agree on a way forward.
2. RENOVATION
Weeks 3-8
During this stage, the property is transformed through design, materials purchase and management of qualified tradespeople. This is the most critical stage to attracting a premium sale price. A quick basic update will only attract basic offers. Towards the end of this stage, engage a real estate agent to market and sell the property and solicitor to prepare the contract of sale. The final step is staging the property ready for photos.
3. MARKETING PREP
Week 9
During this stage, photos are taken and edited for both online marketing, brochures, and signboard. The property is listed for sale on major real estate platforms. An auctioneer is booked if required.
4. SALES CAMPAIGN
Weeks 10-12
During this stage, your agent will host open for inspections, take buyers through the property for subsequent inspections, and receive offers to present for your consideration. If not sold prior, the property goes to auction. Signboard updated with SOLD sticker!
5. SETTLEMENT
Weeks 13-18
During this period, the buyer's bank will finalise the details to formally purchase the property and you as the seller will be preparing to vacate. On settlement day, the purchaser's solicitor, bank, and your solicitor will come together to "settle" on the property which results in the official transfer of title from you to the new owners. Once completed, the funds will be available in your bank account and your agent will hand over the keys to the new owner.
So now you have an overview of the process end to end. Contact me if you would like to discuss any step in the process or how I can help you move forward.
Engaging a real estate agent BEFORE your property is ready is one thing that many sellers unknowingly get wrong.
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